Content Manager, ExamSoft

Mar 2019 - Aug 2020

• Created strategic marketing and advertising content for digital, social media, and direct mail campaigns and live events such as annual conferences and tradeshows

• Led the planning and development of content for the market launch of five new products and one new company service, including website / landing pages, videos, emails, sales collateral, blogs, and infographics

• Performed in-depth content audit and provided strategic communications and brand recommendations for increasing MQLs and SQLs

• Collaborated with company’s CEO, CRO, and Director of Marketing to establish clearly defined communication and brand guidelines

• Supported a cross-functional global team to facilitate the brand transition of a newly acquired UK-based, SaaS company

• Worked directly with the company’s agency of record in the planning and development of a new company website

 

Senior Copywriter / Proofreader, Triad B2B Agency

Mar 2017 – Sept 2018

• Strengthened the agency’s creative department in multiple areas including copywriting, proofreading and content editing, communications strategy, brand and concept development, content organization, and video production

• Specialized in communicating complex products and services in a clear, concise manner with consistent brand voice and tone

• Assisted in managing B2B campaigns by coordinating project deadlines and day-to-day objectives with Creative Director and other department leaders; presented creative concepts to clients

• Collaborated with freelance art directors, photographers / videographers, and production companies

• Managed the agency’s quality assurance process and proofread all campaign materials before market launch

 

Senior Copywriter / Proofreader, Agency Entourage

May 2014 – Nov 2016

• Concepted, developed, and executed integrated B2C and B2B campaigns for a diverse client base including non-profit, retail and start-ups, technology, automotive, clinical and healthcare, hospitality, real estate, and business consulting

• Supervised junior copywriters, interactive producers, and agency interns by directing creative work and providing timely feedback

• Reviewed all creative work to ensure accuracy according to client brand standards

 

Copywriter / Proofreader, Numantra

Sept 2010 – May 2014 

• Created crisp and compelling content and maintained consistent style and voice for each client; edited content and proofread creative work prior to final approval