CareNow | Awesome Doctor
Awarded 2015 Marketer of the Year in Direct Mail Marketing by AMA DFW.
With a little comedy, the campaign compares the lopsided work-life balance many doctors have to the awesome career benefits CareNow offers. The campaign positioned the client as the employer of choice for medical professionals who want the kind of lifestyle they thought they'd have when first getting into medicine.
Ulterra | SplitBlade
Awarded 2019 Marketer of the Year in Energy Marketing by AMA DFW.
A series of full-page print ads and product brochures
highlight the benefits this new-to-market PDC drill bit and its record-setting performance. The product and brand messaging captures the company's industry-wide reputation for pushing the limits of what's possible.
Smile Workshop | We Can Fix It
Dentists make it no secret that people can damage their teeth in any number of ways, but Smile Workshop knows most can't be avoided (or won't be). This direct mail campaign jokingly illustrates the daily routines and hobbies that might turn a sparkling smile into one that needs a little fixing. Fortunately, this family dentistry offers a full range of preventive and restorative treatment options to help.
Taylor Hooton Foundation | No Future
These awareness posters for a 501(c)(3) non-profit group warn male and female student athletes against the use of steroids and human growth hormones by highlighting some of the long-term consequences professional athletes have faced in the past.
RMG | Running On All Cylinders
A major industry competitor announced it was rolling back F&I sales support for small-to-medium sized dealerships, revealing a valuable marketing opportunity. This concept for a B2B direct mail campaign targets local and regional dealership owners, positioning the brand as a leading F&I provider with uncompromising sales support. All dedicated to driving dealership profits.
Portfolio | The Gold Standard
This concept for a rebranding campaign positions Portfolio as the best of the best when it comes to dealership reinsurance programs. The new design incorporates the gold and purple color scheme already established in the company's brand, but dramatically emphasizes the gold to convey an industry-leading, gold-winning service offering. The tagline The Gold Standard in Reinsurance communicates the high bar that Portfolio sets for all other competitors.